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CARL FRIEDRIK

Systems


Billboards — 2024
Three billboard concepts exploring different approaches to visibility and product storytelling 
for the Arctic Grey campaign.

The first emphasizes materiality through minimal composition, the second showcases 
the full product range through a 360° presentation, and the third draws from black-and-white editorial layouts using close-up imagery and refined typography.



Print Design — 2024

A series of newspaper-inspired print pieces built around 
a restrained black-and-white visual language.

The campaign combines close-up product imagery, lifestyle photography, and editorial typography across full-page covers and a travel-inspired brochure system.


Landing Pages — 2024
   Four landing page concepts exploring different balances of product storytelling,
imagery, and user experience.
Each direction focuses on clarity, atmosphere, and refined digital presentation.